Martin + Osa is a division of American Eagle, Inc. brands. Named after the modern day husband and wife explorers, Martin & Osa Johnson, the brand is devoted to creating a personal, exclusive shopping experience on a broad scale for modern, middle-aged Americans with a contemporary lifestyle. The website illustrates harmony between technology and audience. The site isn’t overwhelmingly flashy but the index page is appealing … a bar at the top of the page has a rotating list of reasons why shopping at Martin + Osa is a superior experience (free returns, etc.) The content is very well organized, and mouseovers highlight related categories, which makes the content appear more succinct and easier to navigate. One can shop “a la carte” or by outfit. The basic, simple technology on the website is right in line with its target audience.

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