Susskind-Site Concept-good

http://www.kroger.com/Pages/default.aspxThe Kroger home page makes their concept very clear right away.  The first thing I look at when the page opens is the pencil.  Then coupons for food show up underneath.  Clearly, Kroger is trying to  promote back to school for parents (moms).  The ad at the top is clearly meant for moms eyes to see because it advertises flu prevention for kids.

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