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http://www.bicworld.com/inter_en/index.aspI chose this website because it makes it near impossible to find or buy any of their products.  When you first enter the site, it asks what language you would like: French or English.  Because of satisficing, I chose English and thought that I would be fine.  However, when I looked back at the very first page again I noticed the “country” option underneath the initial language bar.  “USA” was an option, but it was already too late for me as a user.  Not only was that not clear, the English website was littered with tons of French, and none of the links were showing in  my browser because I don’t have the latest Flash player.  Not even the contact page! You can not only not view the items, but purchasing, contacting, etc just seem out of the question.

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